In partnership with Tenori Labs

Disha AI presents ARCA

Conversational AI that talks to your customers, in 42 languages, in under 600 milliseconds.

Disha AI Simple Intelligence logo, voice AI for Indian enterprises In partnership with Tenori Labs

For 39 years, Disha Communications has helped India's biggest brands speak to their audiences. Now we're helping them listen, respond, and convert: instantly, at scale, and in the language your customer actually speaks.

Disha AI is our applied intelligence division. Our flagship platform, ARCA (Autonomous Reasoning Caller Agent), powers natural, human sounding voice conversations for sales, support, and customer engagement, built in partnership with Tenori Labs.

The Proof

Why voice wins.

85%
Higher Pickup Rates

Immediate attention vs. email or app notifications.

60%
More Inclusive Reach

Reaches people regardless of tech comfort or smartphone access.

100%
No App Dependency

Works on any phone. No downloads, no logins.

75%
Feels More Personal

A real conversation builds trust that automation alone cannot.

Voice builds trust. Trust drives action.
How ARCA performs

What our AI actually delivers.

First Contact Resolution
70 to 75%

vs. industry average of 45%.

Disha AI
Industry
Average Handle Time
4 to 6 min

vs. industry average of 8 to 12 minutes.

Disha AI
Industry
lower is better
Call Deflection
60 to 70%

of routine calls handled without a human agent.

Disha AI
Industry
Cost per Interaction
₹35 to 45

vs. ₹120 to 150 for a typical support call.

Disha AI
Industry
lower is better
Most clients see positive ROI within 3 to 4 months.

What we don't do.

We deliberately exclude complexity to keep our focus sharp. Knowing what to say no to is our strategy.

Over engineered solutions

Technology simple enough to actually use. Complexity is the enemy of execution.

Long lock ins

Freedom to scale up or down without rigid contracts.

AI for show

Every feature must deliver measurable value, or it is out.

Replacing humans

We automate tasks, not relationships. Built to support your team, not remove it.

We don't sell AI features. We solve communication gaps.

Why Disha AI.

01
Built by communicators

Created by people who understand human conversation first, not engineers bolting AI onto a script.

02
Indian context ready

Designed for Indian languages and the realities of Indian institutions, not a global platform with a translation layer.

03
Scales without complexity

No heavy infrastructure, no learning curve. Handles volume from day one.

04
Consistent, every time

The same accurate, on policy answer whether it is the first call of the day or the thousandth.

What Disha AI Does

Intelligence, applied to conversation

01

Conversational Voice AI

Natural, human sounding voice agents that handle calls at scale, in 42 languages, with sub-600 millisecond response times.

Flagship: ARCA, our Autonomous Reasoning Caller Agent
02

Customer Engagement Automation

AI that qualifies leads, follows up, and nurtures prospects automatically, so your team spends time on the conversations that matter.

03

AI-Driven Support Workflows

Post-sale and post-service follow-ups that keep customers informed without manual effort.

04

Industry-Specific AI Solutions

Tailored deployments for education, healthcare, BFSI, automotive, real estate, and D2C brands.

See It In Action

See it. Then believe it.

We don't just talk about AI, we show it working. ARCA was built to prove one thing: that AI conversations can feel genuinely human, and genuinely useful.

When you hear it handle a real conversation (qualifying a lead, answering a question, booking a follow-up), you'll understand why brands are making the shift. Use the "Talk to our agent" button to hear ARCA live, or book a demo below.

The Platform

The Platform Behind the Voice

Disha AI is powered by ARCA, a multilingual voice and conversational intelligence platform built by Tenori Labs, our sister AI research company.

ARCA is the engine that makes every Disha AI conversation possible. It processes natural language across 22 Indian languages and 20 international languages, understands code switching between languages mid sentence, and responds in under 600 milliseconds. It is not a chatbot. It is a conversation platform built from the ground up for how people in India actually talk.

Where most AI platforms start with English and bolt on translation, ARCA was designed for Indian languages first. Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati, Punjabi, and more. Not translated. Native.

ARCA handles the intelligence. Disha AI handles the application. Together, they give enterprises a voice AI solution built by people who have spent 39 years understanding how communication actually works.

Tenori Labs logo A Tenori Labs Innovation Learn more at tenorilabs.ai
FAQ

Frequently asked questions

What is Disha AI?

Disha AI is the applied AI division of Disha Communications, offering conversational voice AI and customer engagement automation for brands, powered by the ARCA platform built with Tenori Labs.

What is ARCA?

ARCA (Autonomous Reasoning Caller Agent) is a multilingual voice AI platform that handles natural, human sounding conversations for sales, support, and engagement, supporting 42 languages with sub-600 millisecond response times.

What languages does Disha AI support?

ARCA supports 42 languages, including major Indian languages, with natural code switching.

How quickly can Disha AI be deployed?

Deployment timelines depend on the use case and integrations required; most pilots can be live within a few weeks of kickoff.

Can Disha AI integrate with our existing CRM?

Yes. ARCA supports integration with platforms including Salesforce, HubSpot, WhatsApp, SMS, email, and custom CRMs.

What industries does Disha AI serve?

Disha AI works across education, healthcare, BFSI, automotive, real estate, and D2C/e-commerce, among others.

How is Disha AI different from a standard chatbot?

Disha AI is voice-first and conversation-led, designed to sound and respond like a human agent rather than follow a rigid script.

Who builds the technology behind Disha AI?

Disha AI's platform is built in partnership with Tenori Labs, an applied AI company based in Bengaluru.

Ready to see what AI can do for your brand?